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Strategic Marketing Solutions

Professional sales and marketing literature has a direct impact on a customer's perception of your company, and a direct impact on whether they will do business with you. Specifically, reducing errors increases sales. There's a reason you learned spelling, punctuation and grammar in school instead of relying on a spell checker on your computer. Spell checkers, although very good at identifying egregious misspellings, are poor at detecting grammatical errors, repeated words and punctuation mistakes. Those are the mistakes that stand out more than any other content in your sales literature. Such errors make your business look unprofessional and drive customers to look for more professional companies.   

Here are some tips to make sure your sales and marketing literature is ready for print:

Print out your documents.

Don't rely on reading your documents on a computer screen. Studies show it is easier to miss errors when reading from your computer. Edit your pages in a contrasting ink and then correct your mistakes on the computer. Repeat until all mistakes are corrected.

Get a second opinion. 

When you spend a lot of time writing content for brochures and sales literature, it can be easy to miss a misspelled word or grammatical error. Have another person read through your edited content and help identify any awkward wordings or spelling mistakes.

Proof again when layout is complete.

Make sure you review your content in its final context before committing to print. Your spelling and grammar may be right, but the flow of the document and placement of text could look unusual or unexpected when prepared for printing. 
If you still aren't sure about your proofreading, consider enlisting the help of a professional proofreading service. Williams Graphics offers proofreading services, as well as copywriting and content development for our clients. Remember, as with all things in business, there is no second chance to make a first impression. 
Professional sales and marketing literature can be very successful at opening new doors, but too many mistakes can also result in closed doors as well.

Posted by Harold Williams | Topic: Marketing

Print Grows Trees

November 24th, 2010

With the renewed emphasis on environmental stewardship many have assumed, incorrectly, that printing has a negative impact on the sustainability of forests.  A new educational campaign, however, is spreading the word that "Print Grows Trees" by illustrating how a vibrant print industry is the critical link to making sure private woodland owners continue to use their land for the development of forests, instead of selling the land to industries that may negatively impact our fragile ecosystem.

"In a world bombarded by electronic images and media, many forget the value of print to our society. It contributes in economic, social and environmental ways that have not been clearly represented to the public. 'Print Grows Trees' concentrates on the environmental, because the misconception that if we stop using print we'll save trees, has had a critical impact on not only the print industry, but also on the private landowners who are the keepers of America's trees. We just want people to make their communications' decisions based on facts." 

- J. Albert Maddox, Chairman, Print Grows Trees.

Learn more about how the printing industry is making a significant contribution to the sustainability of forests and protecting woodlands from clear-cutting and conversion to environmentally irresponsible uses at the Print Grows Trees website.

Posted by Kent Callison | Topic: Printing

Even with the many benefits of online marketing such as website, blogs and social media, there is still a role for print in your marketing strategy. Print, or more specifically high quality digital and offset print, offers many unique advantages over digital marketing methods.  Here are five reasons print is not only relevant, but vital to your marketing success:

  1. Print is great for branding. Nothing introduces or reinforces your brand more strongly than a brochure, identity materials and direct mail. Studies continue to show that customers and prospects prefer printed brochures and collateral materials over electronic alternatives.
  2. Print travels well. Printed materials can be stuffed, folded and packed away in places laptops and smartphones cannot.  It is easier to carry with you and easy to share with others.
  3. Print drives traffic to other sources. If you want to drive traffic to your website, print is still one of your strongest options. Print ads are a great way to publish your website or blog address.
  4. Print readers are more focused and engaged. Printed materials force a reader to focus on the piece. Its a unitasking activity - no texting, no web browsing.
  5. Print sticks around. In a world where blog posts are forgotten as soon as they are read, print lives on with a greater shelf life than electronic marketing methods.
While there is benefit to leveraging digital marketing methods, its important to remember that it takes multiple channels and methods to market to your audiences effectively. Print still plays a vital role in reaching your customers. 
Contact us to learn more about digital and offset printing and how you can measure the effectiveness of your printed marketing materials.

Posted by Harold Williams | Topic: Printing

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