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Strategic Marketing Solutions

Using Multi-Channel Marketing to Enhance Customer Relationships

February 25th, 2011

Communicating with your customers is a critical component of a successful marketing plan. Communicating effectively, however, can be difficult if you don't utilize the channel(s) of communication your customers prefer. While some may be happy receiving emails about new products and services, others may prefer a postcard or brochure in the mail. Some may prefer searching your website or reading your Facebook page or Twitter feed. Still others are most comfortable with a phone call or personal visit. As your business grows, it can be increasingly difficult to recognize which channels of communication your customers prefer and in what context they prefer them.

One simple way to learn how your customers want to communicate is to simply ask them with a multi-touch, multi-channel campaign. The process is pretty straight forward:

  1. Contact your customers via email, postal mail, website or other means.
  2. Ask the customer to specify which channel of communication they prefer.
  3. Use the channels they specify in the future.

There are many benefits of determining a customer's preferred channel.

  • Improve the chances of marketing materials actually reaching your recipients
  • Reduce time and cost associated with ineffective methods
  • Enhance customer relationships
  • Increase the frequency of communication
  • Improve your return on marketing investment

 

Contact us to learn more about VisualHub and other ways you can use multi-channel marketing to improve your return on investment. While you're are it, let us know the channel you prefer as well.

Posted by Harold Williams | Topic: Marketing

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