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Strategic Marketing Solutions

Printing


Even with the many benefits of online marketing such as website, blogs and social media, there is still a role for print in your marketing strategy. Print, or more specifically high quality digital and offset print, offers many unique advantages over digital marketing methods.  Here are five reasons print is not only relevant, but vital to your marketing success:

  1. Print is great for branding. Nothing introduces or reinforces your brand more strongly than a brochure, identity materials and direct mail. Studies continue to show that customers and prospects prefer printed brochures and collateral materials over electronic alternatives.
  2. Print travels well. Printed materials can be stuffed, folded and packed away in places laptops and smartphones cannot.  It is easier to carry with you and easy to share with others.
  3. Print drives traffic to other sources. If you want to drive traffic to your website, print is still one of your strongest options. Print ads are a great way to publish your website or blog address.
  4. Print readers are more focused and engaged. Printed materials force a reader to focus on the piece. Its a unitasking activity - no texting, no web browsing.
  5. Print sticks around. In a world where blog posts are forgotten as soon as they are read, print lives on with a greater shelf life than electronic marketing methods.
While there is benefit to leveraging digital marketing methods, its important to remember that it takes multiple channels and methods to market to your audiences effectively. Print still plays a vital role in reaching your customers. 
 
Contact us to learn more about digital and offset printing and how you can measure the effectiveness of your printed marketing materials.

Printing on Paperless Paper

November 8th, 2010

When it comes to printing, paper is a pretty significant part of the equation. Despite our best efforts at sustainability and conservation, however, paper still requires the elimination of forestry products and an enormous amount of water for its production. These are two resources that all of us are concerned about conserving. 

 
One way to play a role in the conservation of forests and water is to use Rockstock™ in your printed materials. What is Rockstock? Rockstock is manufactured from ground waste stone and contains no wood fiber. It offers many eco-friendly characteristics such as:
  • Low carbon emission
  • Less energy required to produce 
  • No water, acid, base or bleach used in production 
  • Both recyclable and photo-degradable 
 
Along with its obvious environmental benefits, Rockstock is water and tear resistant, feels great in your hands (brochures, business cards, annual reports) and withstands the daily wear and tear of printed materials better than wood fiber paper. 
 
Williams Graphic Solutions can have yours printed on Rockstock on both digital and offset presses. Contact us to learn more or to receive a sample of Rockstock.
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